Date : 26.07.2011
LINK :SUBANG JAYA, 26 July 2011 – PROTON Holdings Berhad launched the new Proton Saga FLX 1.3L today; a new model enhancement to its Proton Saga model, which provides consumers with greater savings on fuel consumption and smoother drive with the use of Continuously Variable Transmission (CVT) technology
The Proton Saga is the best selling model in Malaysia from January to June 2011, contributing towards making PROTON the overall market leader in Malaysia in the first half of 2011.
Since its introduction, the new generation Proton Saga has been well received by the public, winning Frost & Sullivan’s Best Model of the Year 2009, Best Passenger Car of the Year 2010 and recently, Best People’s Car Award – the main award at the Asian Auto – Auto Industry Awards 2011. The car boasts an outstanding sales record, with over 250,000 units registered and over 300,000 units booked since its launch in January 2008 until June 2011.
Now, with the new Saga FLX 1.3L, the best selling model got even better. Following PROTON’s earlier announcement in June declaring the successful development and integration of the CVT technology with its CamPro engine, the automatic variant of the new Saga FLX 1.3L utilizes the CVT, as opposed to the conventional Automatic Transmission (AT) gear.
“The new Proton Saga FLX is the product of PROTON’s continued commitment towards providing better performing cars to our consumers. This is yet another milestone in our quest to continuously improve our range of products to cater to the needs of today’s market,” said Dato' Sri Haji Syed Zainal Abidin Syed Mohamed Tahir, Group Managing Director of PROTON Holdings Berhad.
“Because of the lighter built of the engine, along with the ‘stepless’ gear transition that the CVT provides, the Saga FLX delivers a fuel consumption drop of four percent in an urban driving environment, with consumption dropping up to 10 percent when driven on highways,” said Dato’ Sri Haji Syed Zainal. He added that this transmission change improves the drivability and responsiveness of the car without compromising its power.
“The utilisation of CVT technology has a far reaching impact to the consumer. Other than the fuel saving, the smoothness and reliability that CVT provides allows the engine to run at an optimum level, thus resulting in less engine fatigue and improving its long term durability.”
The Proton Saga FLX 1.3L Executive variant comes with a list of added features, notably driver and passenger air-bags along with Anti-lock Braking System (ABS) and Electronic Brake-force Distribution (EBD).
“It is PROTON’s intention to provide not only an affordable car to consumers, but also one that possess the technological advancements and safety features that our customers will appreciate,” Dato’ Sri Haji Syed Zainal expressed. “We are committed to providing our consumers with better driving satisfaction and safety confidence.”
The Proton Saga FLX is available in a new colour - Elegant Brown, in addition to the existing options of Tranquility Black, Genetic Silver, Solid White and Blue Rock. It is priced between RM 38,598 and RM 44,998 and is now available for bookings and can be viewed at all Proton showrooms nationwide.
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